Antbirlik markala\u015farak b\u00fcy\u00fcyor<\/p>\n
Ke\u015fif ekibi olarak ge\u00e7ti\u011fimiz y\u0131l Antbirlik’e ziyarette gittik. Amac\u0131m\u0131z y\u0131llar\u0131n Antbirli\u011fin de neler oluyor, neler yap\u0131l\u0131yor? gibi bizde merak uyand\u0131ran sorular\u0131 yerinde izleyerek gidermekti. Antbirlik deyince akla Antalya’da pamuk gelir. Pamuk \u00fcreticisinin bulu\u015ftu\u011fu \u00e7at\u0131n\u0131n ortak ad\u0131 Antbirlik.
\nY\u00f6netimle biraz sohbet ettik. Sorular sorduk. Bize sab\u0131rla beklememiz ve Antbirli\u011fi takip etmemiz istendi. Bizde hay hay deyip sab\u0131rla beklemeye ba\u015flad\u0131k.
\nAntbirlik hem yap\u0131s\u0131 hemde \u00fcstlendi\u011fi misyonu ile \u00e7ift\u00e7inin g\u00fcc\u00fcne g\u00fc\u00e7 katan \u015fehrin ekonomisine katk\u0131 sa\u011flayan de\u011ferli bir kurulu\u015f. Antbirli\u011fin g\u00fc\u00e7l\u00fc olmas\u0131 bu \u015fehrin \u00e7ift\u00e7ilerinin g\u00fc\u00e7l\u00fc olmas\u0131 demek.
\nVe son aylarda Antbirlik kendini hissettirir bir at\u0131l\u0131ma ge\u00e7ti. Y\u00f6netim d\u00fcmenine ge\u00e7en Mustafa Yavuz ve ekibi g\u00fczel oldu\u011fu kadar heyecan verici at\u0131l\u0131mlar yapmaya ba\u015flad\u0131. Nas\u0131l m\u0131? Anlatay\u0131m…
\nGecen hafta al\u0131\u015f-veri\u015f i\u00e7in marketteydim zeytinya\u011f\u0131 ar\u0131yorum. Akl\u0131m\u0131zda bildik marka Tari\u015f ve Marmarabirlik gibi \u00fcr\u00fcnler geliyor. Bu y\u00fczden g\u00f6z\u00fcm raflarda bu markalar\u0131 ar\u0131yor. Raflar\u0131 tararken bir an g\u00f6z\u00fcme Antbirlik logosu ili\u015fti. Yan\u0131l\u0131yor olabilir miyim diye biraz daha dikkatli bakt\u0131m. O da ne 750’lik ve 500’l\u00fck \u015fi\u015felerle 5 litrelik teneke ambalajlarda Antbirlik Zeytinya\u011f\u0131…B\u00fcy\u00fck \u015fa\u015fk\u0131nl\u0131kla enerji ve besin de\u011ferlerini inceledim. M\u00fcthi\u015f ramaklar. Kaliteli zeytinya\u011f. \u00dcstelik g\u00fcvenilir bir markan\u0131n 66 y\u0131ll\u0131k dev bir kurumun, \u015fehrimize mal olmu\u015f Antbirli\u011fin \u00fcr\u00fcn\u00fc. \u00c7ok sevindim.
\nBirden y\u00f6netimle yapt\u0131\u011f\u0131m\u0131z s\u00f6yleyi\u015fi de, bize sab\u0131rla bekleyin s\u00f6zleri akl\u0131ma geldi. Demek ki bu g\u00fcnler planlan\u0131yormu\u015f. Marka yaratmak ve gerekli zaman i\u00e7in sab\u0131r bekleniyormu\u015f. Birden ve ans\u0131z\u0131n sesiz sedas\u0131z \u00e7\u0131kt\u0131lar kar\u015f\u0131ma. \u00c7okta iyi yapt\u0131lar. Sunumu ve kalitesi ile olumlu buldu\u011fum zeytinya\u011f\u0131n\u0131n sonucunu da bize b\u0131rakt\u0131lar.
\nMarkala\u015fmak, m\u00fckemmelle\u015febilmektir. Daha iyi hale gelmek, iyisini sunmakt\u0131r. Asl\u0131nda markay\u0131 marka yapan, y\u00f6netimidir. Y\u00f6netimin vizyonu, markala\u015fman\u0131n en \u00f6nemli ad\u0131m\u0131d\u0131r.
\nY\u00f6neticinin vizyonu yeterli de\u011filse, kendini ve kurumunu geli\u015ftirmek i\u00e7in \u00e7al\u0131\u015fmalar yapm\u0131yorsa, o kurumun markala\u015fmas\u0131 zordur.
\nY\u00f6netim kaliten \u00fcr\u00fcne de yans\u0131r ise markala\u015fmak ka\u00e7\u0131n\u0131lmaz olur. Antbirlik Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mustafa Yavuz, iki y\u0131lda birli\u011fi toparlarken ayn\u0131 zamanda da bir marka yaratman\u0131n pe\u015fine d\u00fc\u015fm\u00fc\u015f. Ve ba\u015farm\u0131\u015f. Biz Antalyal\u0131lar olarak Antbirlik’e ve y\u00f6netime destek vermek d\u00fc\u015fer.
\n\u015eimdi h\u00fckumetin Antbirlik’te yapt\u0131\u011f\u0131 zorunlu de\u011fi\u015fikli\u011fi daha \u00e7ok takdir ediyorum. Antbirlik tar\u0131m d\u00fcnyas\u0131nda yeniden eski g\u00fcnler gibi s\u00f6z sahibi oluyor. Bence es ge\u00e7meyin. <\/p>\n
http:\/\/gazetebir.com.tr\/yazar\/hidayetgultekin1@gmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Antbirlik markala\u015farak b\u00fcy\u00fcyor Ke\u015fif ekibi olarak ge\u00e7ti\u011fimiz y\u0131l Antbirlik’e ziyarette gittik. Amac\u0131m\u0131z y\u0131llar\u0131n Antbirli\u011fin de neler oluyor, neler yap\u0131l\u0131yor? gibi bizde merak uyand\u0131ran sorular\u0131 yerinde izleyerek gidermekti. Antbirlik deyince akla Antalya’da pamuk gelir. Pamuk \u00fcreticisinin bulu\u015ftu\u011fu \u00e7at\u0131n\u0131n ortak ad\u0131 Antbirlik. Y\u00f6netimle biraz sohbet ettik. Sorular sorduk. Bize sab\u0131rla beklememiz ve Antbirli\u011fi takip etmemiz istendi. Bizde […]<\/p>\n","protected":false},"author":1,"featured_media":1209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[31,42],"tags":[],"class_list":["post-1208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler","category-manset","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1208"}],"version-history":[{"count":1,"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1208\/revisions"}],"predecessor-version":[{"id":1210,"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1208\/revisions\/1210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1209"}],"wp:attachment":[{"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.antbirlik.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}